Real Ingredients Because Every Ingredient Matters

Real Ingredients

Reading the labels on pet food can be a bit of a novelty today, with so many interesting ingredients out there. But what purpose do they serve?

With the rise of natural ingredients in pet foods, you might have noticed plenty of interesting items popping up on the nutrition labels of the kibble you’re buying. And when these nutrition sources go well beyond the usual meat or fish, you may question why such ingredients are making an appearance in your pet’s food at all. We look at several foods that are gaining popularity in the pet food world, and why they’re used.

Rosemary	This herb is not only a flavoursome plant, but also packs a big health punch. Rosemary is a rich source of antioxidants, helping to control free radicals in the body, which can play a role in cell damage and ageing. Rosemary is an effective natural preservative, so it’s often used as a natural way of keeping your pet’s food fresh.
Pumpkin	This orange vegetable is a bit of a superfood. Its lovely, bright colour comes from beta-carotene, which the body needs to create vitamin A, also known as retinol, which is important for maintaining the health of the retina and good vision. Pumpkin is also loaded with fibre, which is great for keeping the digestive system healthy.
Apple	This tasty fruit has more to offer than just a sweet, crisp flavour. Apple is an excellent source of both soluble and insoluble fibre – these two help to slow the speed of food’s passage through the gastrointestinal tract, aiding digestion and promoting gut health. Apple is also a great source of vitamin C and potassium.
Oats	Oats are a carbohydrate that has well-recognised health benefits in the human world. Carbohydrates are rich sources of polysaccharides (sugars) which are needed by the body as an energy source for the brain. Oats are also a good source of B vitamins and the mineral manganese.
Beef	Real Australian beef is great for helping muscle development and blood health. It's a high quality protein and source of iron.
Beet Pulp	Beet pulp encourages healthy gut bacteria and firmer stools. It's also a rich source of natural fibre and prebiotics (which can can support a healthy GI tract and ultimately help your pet feel better).
Berries	Blueberries and cranberries are great for immunity and natural defence as they're packed with potent antioxidants and vitamin C.
Carrots	Which help vision, immunity and tissue repair. They're rich in beta-carotene which is also a potent antioxidant.
Chicken	100% Australian chicken for strong muscles and healthy joints. It's a hormone free protein and source of chondroitin and glucosamine, which has an anti-inflammatory effect for pets.
Cashews	While some nuts are harmful to dogs, cashews are as healthy as they are tasty for our furry friends! Loaded with protein and healthy fats, cashews are a great source of omega 6 fatty acids and antioxidants.
Chicory Root	Which helps intestinal well-being. It's a prebiotic super food that promotes the growth of healthy gut bacteria.
Dandelion	Dandelion helps support immune health and digestion, and is packed with goodness.
Eggs	Eggs are a highly digestible protein containing all of the essential amino acids. They're great for muscle growth and repair.
Emu Oil	Emu oil is known for its natural healing and anti-inflammatory properties. It's a rich source of omega fatty acids.
Kangaroo	A novel and highly digestible protein that is rich in iron, thiamine and vitamine B12. It's great for vitality, brain and nerve health.
Sea Kelp	For thyroid gland and brain function. Sea kelp is a rich source of iodine, which supports your pets' metabolism.
Sweet Potato	Sweet potato is a novel energy source that is rich in complex carbohydrates, antioxidants and fibre. It's great for digestion and intestinal health.